Mecanica Ceahlău becomes strategic partner of the Italian manufacturer BGROUP
– PROJET, a new brand launched on the Romanian market –
Mecanica Ceahlău, one of the most active Romanian producer of agricultural equipments, announces a new strategic partnership: starting this fall, the company becomes a strategic partner of the Italian group BGROUP SpA, one of the most famous European manufacturers of sprayers for a modern agricultural industry.
Within this partnership, Mecanica Ceahlau will launch and distribute, exclusively on Romanian market, the complete range of equipments available under PROJET brand, from the BGROUP’s portfolio.
Mecanica Ceahlău is a company with tradition on Romanian market and with a team that you can rely on. We are convinced that the technology that we provide on the market will enjoy a real success. In terms of quality, PROJET is considered a premium brand, in 2015 being one of the strongest trademark in BGROUP’s portfolio, “said ALBERTO CATALETA, Export Area Manager at BGROUP.
The Romanian company expands its offer to the farmers with a new category of products – sprayers – the new brand will be premiered during the national fair INDAGRA, between October 28th to November 1st, in Bucharest.
With more than thirty-five years of history in agricultural mechanization, Bgroup is one of the most well-known producer in Europe. PROJET equipments are internationally competitive and allow us to offer an efficient solution for Romanian farmers including crops caring, completing / filling perfectly the upgraded portfolio of Mecanica Ceahlau “- says Laura Serban, the CEO of the company.
This new partnership is a part of a strategy of consolidation and modernization of the company, so Mecanica Ceahlau’s equipments represent the most efficient option in terms of costs and outcomes for Romanian farmers.
The modernization of portfolio started in 2014 by developing a new generation of equipments – 100% Romanian concept – and continued with the partnership for the distribution of the brand of Steyr tractors in early 2015, which contributed to growth the turnover of the company. The financial results of Mecanica Ceahlau in the first half of 2015 are up 29% related to the same period last year.
BGROUP SpA, the new partner of Mecanica Ceahlau is currently on 30 international markets with more than 35 years of experience. The principles on which the company develops its products are the respect for the customers and the environment protection, focusing on economic benefits and provides a long-term value through durability of supplied equipments and environmental impact.